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More than a marketing tool, knowledge management tool, customer
relationship management tool, data warehouse, data mining tool and
database management system. |
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| From Digitel's own experience and expertise with information
technology, marketing analysis and management as well as working with a
major local university and attempting to assist them with numerous
critical issues, CIRCAMS came to life. |
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| This first version of CIRCAMS was created specifically for the
continuing education market. The primary goal of this system is
stated directly in its name, to improve the retention of existing
students and convert potential students into actual students by analyzing
patterns and then being able to interact with the selected
virtual student population. The power of CIRCAMS lies in
its ability to quickly assemble virtual populations, quickly and easily
create a message for the collected population, and finally, to
communicate your message with the virtual population by choosing from a number of
different communication strategies and then being able to track the
populations response. But the above is not all that it does, there is a lot more. |
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| From a Marketing Perspective: |
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- CIRCAMS supports tracking of existing and/or prospective student's interests.
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- CIRCAMS supports the ability to create surveys and connect the
results of the surveys directly to individual student's interests. The surveys
can be added to outgoing messages or web pages with responses being tracked by CIRCAMS.
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- CIRCAMS
also supports sponsorships. This can provide additional revenue
streams by connecting specific sponsors to specific message topics
and can be added to outgoing messages or web pages with responses being
tracked by CIRCAMS.
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- CIRCAMS
also supports the ability to create solicitations for donations and
have these solicitations added to outgoing messages or web pages with responses being tracked by CIRCAMS.*
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- CIRCAMS
also supports the ability to create promotions, which can be added to
outgoing messages and web pages with responses being tracked by CIRCAMS.*
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- CIRCAMS
also supports the ability to create and monitor marketing campaigns.*
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| CIRCAMS is not limited to just preparing
messages and communicating with students. It can easily be used
campus-wide with its many capabilities being taken advantage of by
administrators and staff as well as being integrated into numerous
existing procedures and processes. |
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| Like many other projects of this type that we
have been involved in over the years, we kept waiting to see whether
CIRCAMS would really
achieve its primary goal. As results began coming in, it became
very clear that CIRCAMS made a significant contribution. We
believe that you too could benefit from what CIRCAMS is capable of
doing. It is this belief that has driven us to make CIRCAMS our
first commercial software product. |
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| Please take a moment to fill in the form below if you would like to
download a copy of the CIRCAMS brochure in .pdf format. |
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